Home Privacy Policy

Privacy Policy

Our mission is to seek the truth and help people understand the world. We want you to understand how we handle your personal information. We also want you to know your rights and choices.

This policy describes how we handle your personal information when you use the following “TARGETFISH”:

  • Our websites, like targetfishmag.com
  • Our email newsletters
  • Our pages or ads on social media networks
  • Anywhere we gather information from or about you and refer you to this Privacy Policy

How we handle information about you depends on which Services you use and how you use them. For example, we use different information about print subscribers than website visitors.

Be aware that certain Services work differently. Some have additional terms that supplement this policy 

If you have questions, please don’t hesitate to contact us at hello@targetfishmag.com You can also review our Privacy F.A.Q.

1. What Information Do We Gather About You?

The information we gather about you depends on the context. By and large, it’s information about you that can personally identify you — either on its own or when combined with other information.

The following describes the information we collect and how we obtain it.

1. (A) Information Collected through TARGETFISH.

i. Information You Voluntarily Give Us

  • For Registration:

When you sign up for a TARGETFISH (whether via a subscription or a free account as a registered user), we collect personal identifiers such as your contact information, including your name and email address, and account credentials. We may also ask you to create an account name. Once you’re registered, we assign you a unique ID number. This ID number helps us recognize you when you’re signed in.

For some TARGETFISH services, you can instead sign up by linking your Apple, Facebook or Google account. If you register for an event or conference, we might ask for additional information (e.g., your company name, your job title or your dietary restrictions). Some events and conferences may have different or additional privacy policies and terms and we recommend that you review those before you register.

  • For User-Generated Content:

We offer you the ability to post content that other users can read (e.g., comments or recipe notes). Anyone can read, collect and use any personal information that accompanies your posts.

We do not have to publish any of your content. If the law requires us to take down, remove or edit your content, we will comply.

  • For Contests, Sweepstakes and Special Offers; Notice of Financial Incentives:

From time to time, we offer certain opportunities through contests, sweepstakes, or other special promotions and offers. When you sign up for these, you give us your name, email and any other required information.

Some such opportunities may allow you to earn “rewards” such as discounts (“Incentive Programs”). If this is part of the contest, sweepstake, promotion or offer, we will provide you with a full description of the Incentive Program, including the benefits offered and related legal terms. Because these Incentive Programs involve the collection of personal information, they may be interpreted as “financial incentive” programs under California law (or other similar concept under another law). We use this information for the purposes described in this Privacy Policy including for targeted advertising. We may share your personal information with third parties as described in this Privacy Policy, including data analytics providers, advertising technology vendors, and social media platforms. 

The value of any financial incentive we offer is reasonably related to the value of any personal information you provide to us. We estimate the value of your personal information by considering, without limitation, the expenses we incur from collecting your personal information and/or providing the financial incentive to you, the revenue generated by your use of the financial incentive, and any improvements we can make to our products and TARGETFISH Services based on information obtained through the financial incentive program. 

Please note that we may provide additional terms that apply to a particular financial incentive. If applicable, those terms will be presented to you at sign up. You may cancel your membership in such Incentive Programs at any time by contacting hello@targetfishmag.com.

  • For Reader Surveys, Research, Panels and Experience Programs:

We gather personal information through questionnaires, surveys and feedback programs.

Surveys and Panels: Some of our surveys and feedback programs, including panels, will request your consent to provide on a purely voluntary basis information regarding your interests in various topics, including travel, entertainment and health and wellness, as well as demographic information, some of which may be considered sensitive under applicable laws such as your age, ethnicity, race, gender, sexual orientation, family characteristics and income. We use service provider platforms to support these programs and personal information is shared with them as described below with respect to service providers in general.

We target these surveys based on a number of factors including information we automatically collect about your interests and usage, as described below. These surveys are used for a variety of purposes described throughout this Privacy Policy including research for marketing of TARGETFISH Services, as well as research for third party advertisers that are interested in targeting ads to particular groups of TARGETFISH readers. 

As described in more detail below, we combine information from these surveys and panels with information collected automatically from TARGETFISH Services and sometimes we also apply internal or third party machine learning or artificial intelligence large language models or applications to this information (alone or in combination with other personal information we collect about you). We do this for the purposes of improving TARGETFISH Services, for marketing research, to personalize marketing of TARGETFISH Services to you and/or to create audiences for third party advertisers.

  • Personal Contacts Data/Refer-a-Friend:

We never scan your device for your contacts or upload that data.

With your consent, we do comply with your requests to collect data about your friends, family or acquaintances (e.g., Refer-a-Friend campaigns). This functionality is only meant for U.S. residents. By using it, you acknowledge and agree that both you and your contacts are based in the United States — and that you have everyone’s consent for us to use their contact information.

If you’d like to invite your friends to use TARGETFISH Services, we will store this information for the sole purposes of allowing you to send your friends referral offers, for determining whether your friends use TARGETFISH Services after a referral is sent, and to remind your friends of the referral sent on your behalf.

iii. A Note about Sensitive Personal Information

We generally don’t want to gather sensitive personal information about you. This includes:

  • Government-issued IDs (such as your driver’s license, passport or social security number)
  • Your racial or ethnic origin
  • Your political opinions
  • Your religion or other beliefs
  • Your health, biometric or genetic characteristics, including physical characteristics or descriptions
  • Any trade union membership
  • Your sexuality (information about your sex life or sexual orientation)
  • Citizenship or immigration status
  • Any criminal background
  • The content of your private communications (other than messages you may send to us)
  • Your precise geolocation (street level, GPS or lat/long data or other data that is derived from a device and that locates you within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet). We sometimes collect precise geolocation information (which may be considered a sensitive data type) to provide GPS-based location services you choose to enable. 
  • Account access information, such as a username and password (we collect that information only for the accounts you create directly with us and not for any other account you may have with a third party in a personal capacity).

However, as explained in detail above in the section on “Reader Surveys, Research, Panels and Experience Programs,” there are situations when we request certain of the above information (e.g., a reader survey asks about your political leanings or ethnicity). You will always have the option to decline to answer or participate in such surveys, panels or other feedback programs. Outside these situations we would prefer you never share sensitive personal information with us.

iii. Information Collected Automatically

When you use TARGETFISH Services, we collect some information automatically. The technologies we use to assist with this data collection include cookies, web beacons, tags and scripts and software development kits (or SDKs). We may also use newer technologies, such as clean rooms, matching services described below (such as Unified ID 2.0 and LiveRamp’s Authenticated Traffic Solution) and Comscore’s Unified Digital Measurement (UDM) 2.0, as many browsers begin to deprecate third party cookies. We use these technologies on our digital properties, including our websites and apps, as well as in our email communications and newsletters. For more information about how to manage tracking methods on Times Services, read our Cookie Policy and the What Are Your Rights and Choices? section below.

The categories of personal information we collect automatically include:

  • Identifiers and Device Information:

When you access our TARGETFISH Services digitally, including our websites, apps, email communications and newsletters, our servers use a variety of technologies in order to automatically receive, record and/or log information about the device you are using, including unique identifiers. If your browser doesn’t accept our cookies or similar technologies, you can’t access certain parts of our websites (e.g., your account on targetfishmag.com). The items we collect include:

  • Your IP address
  • Cookie identifiers
  • Your operating system and browser (e.g., type, version, and configuration)
  • Your browser language
  • Device identifiers (such as MAC address)
  • Advertising identifiers
  • The unique ID that we assign to you when you register, as described above

We combine this data with other information we collect about you. 

  • Geolocation Information:

Where applicable, we use location information such as your city, state, zip code, to personalize content provided to you, including, but not limited to, more relevant articles, newsletters, and weather updates. We also use location information such as zip code to show you prices and promotions, as explained in the discussion of Personalization below.

We may also provide you with the opportunity to share your location or other locations of interest to you in your User Profile in Account in order to have a personalized experience when visiting TARGETFISH Services. Please do not provide us with street level or other location information that is more granular than city or zip code, we do not want to collect your precise geolocation information for this purpose, and that kind of information may be sensitive under applicable laws.

Some of our apps can provide content based on your GPS location if you enable this feature. Your GPS location is your precise geolocation, which (as noted above) is considered a type of sensitive personal information. You choose whether to enable GPS features when you first install the app. You can edit that setting on your device at any time. If you enable these features, your GPS location can be found by satellite, cell phone tower or Wi-Fi and used by the app. If you save a location-based search in your history, that data moves to our service provider’s servers — see below for the definition of service provider.

If you do not enable GPS location-based services, or if a specific app does not have location-based features, we don’t collect your precise GPS location. We do collect your IP address, which can establish your approximate location. Ads on our sites and apps may be targeted based on this approximate location but are never targeted based on your GPS location.

  • Other Usage Data:

We collect information about certain internet and network activity on TARGETFISH Services, including your interactions with our websites and apps, such as the URLs of any pages you visit on our sites and apps, the URL of the website from which you came to our sites, how long you spent on a page, access times, search queries, and other details about your use of and actions on our Services. This also includes your interactions with marketing and advertisements on TARGETFISH Services.

As described elsewhere in this Policy, we may use this usage data to personalize or customize content for you that we think you might like based on your usage patterns or for other similar purposes. We may also use it to improve the TARGETFISH Services — for example, this data can tell us how often users use a particular feature of the TARGETFISH Services, and we can use that knowledge to make the TARGETFISH Services interesting to as many users as possible. We also use this information to serve surveys or questionnaires based on your usage patterns. We combine this data with other information we collect about you.

1. (B) Inferences; Information We Create or Generate.

We infer new information from other data we collect, including using automated means such as machine learning, which may include third party machine learning services or large language models. These inferences include information about your likely preferences or other characteristics (e.g., article topics, writers, teams or markets of interest to you). As described below, we use these inferences for purposes of personalization, to improve our services, to market TARGETFISH Services to you and to create audiences for third party advertisers and for marketing on other sites and services.

1. (C) Information Collected from Other Sources.

i. Privately Owned Databases:

Marketing, data analytic and social media-owned databases give us access to a range of information — like public data, survey data and more. This data sometimes includes your mailing address, your gender, your age, your household income and other demographic data. As described elsewhere in this Policy, including Section 2(G) below, we receive information about you from some of our service providers and third parties who assist us with marketing or promotional services related to how you interact with Times Services, advertisements and communications.

ii. Social Media Platforms and Other Third-Party Services:

(Social media platforms include services like Instagram, Facebook, X, TikTok, Snap and other platforms. Third-party services include services like Google and Nook.)

If you provide your social network account credentials to us or otherwise sign in to TARGETFISH Services through a third-party site or service, you understand some content and/or information in those accounts may be transmitted into your account with us.

You can link your social media or other third-party account to a TARGETFISH Service. By linking that account, you authorize us to collect, store and use any information they may give us (e.g., your email address). You can disconnect your targetfishmag.com registration from third-party accounts at any time.

We also receive information from you when you interact with our pages, groups, accounts or posts on social media platforms. This includes aggregate data on our followers (e.g., age, gender and location), engagement data (e.g., “likes,” comments, shares, reposts and clicks), awareness data (e.g., number of impressions and reach) and individual users’ public profiles.

2. What Do We Do with the Information We Collect about You?

We use each of the categories of personal information described above to operate, improve, understand and personalize our Services, and for the following business and commercial purposes. The activities below can involve outside companies, agents or contractors (“service providers”) to whom we disclose your personal information for these purposes (discussed further below in Section 3 of this Privacy Policy).

2. (A) We Provide the TARGETFISH Services.

We use your information to help you use and navigate TARGETFISH Services, such as:

  • Making a TARGETFISH Service available to you or otherwise meeting or fulfilling the purposes for which you provided the information to us
  • Arranging access to your account
  • Providing customer service
  • Responding to your inquiries, requests, suggestions or complaints
  • Sending service-related transactional messages (e.g., a change in our Terms of Service, Terms of Sale, or other terms and conditions) and otherwise communicating with you about TARGETFISH Services
  • Saving your reading list, recipes or searches
  • Displaying your Games (including Crossword, Wordle, Connections and Spelling Bee) stats
  • Letting you take part in paid services, polls, promotions, surveys, panels, research and comments
  • Creating and Managing user profiles and content.

2. (B) We Personalize Your Experience.

We track your interests and reading habits (e.g., the articles you read) to personalize and calibrate your experience using technology like algorithmic recommendations and machine learning, which may include third party machine learning services or large language models. This is how we highlight articles you might be interested in and de-emphasize articles you’ve already read. We also show you prices, promotions, products or services we believe you’ll find interesting, based on demographic and usage data, including but not limited to location data such as IP address and zip code.

2. (C) We Allow You to Share User-Generated Content.

Any information you disclose in your content becomes public — along with your chosen screen name or username and uploaded photo.

2. (D) We Develop Products and Services, and Do Analysis.

We analyze data on our users’ subscriptions, purchases, registered account activity and other usage behaviors. This helps us make business and marketing decisions. This allows us to understand how users interact with TARGETFISH Services and to improve and develop TARGETFISH Services, including testing new features, research, surveys, analysis, and product development.

For example, our analysis, which includes the use of technology like machine learning and large language models (proprietary or third party), lets us predict preferences and price points for our products and services. It helps us determine whether our marketing is successful. It also shows us characteristics about our readers, which we sometimes share in aggregate with advertisers.

We use our own proprietary analytics services, but we also use third party analytics providers. Google Analytics is one of the analytics providers we use on certain TARGETFISH Services. You can find out how Google Analytics uses data and how to opt out of Google Analytics.

2. (E) We Carry Out Administrative or Legal Tasks.

  • For auditing, legal or regulatory purposes: We verify that our internal processes work as intended and comply with legal, regulatory and contractual requirements. More broadly, we process information to comply with legal, regulatory and contractual obligations and to respond to law enforcement requests (our sharing for these purposes is described in Section 3 below).
  • For fraud and security monitoring: We detect and prevent cyberattacks or unauthorized robot activities, protect against or deter fraudulent, illegal, or harmful actions, and maintain the safety, security, and integrity of TARGETFISH Services.
  • For customer satisfaction: We assess users’ satisfaction with TARGETFISH Services and our customer care team.

2. (F) We Offer Sweepstakes, Contests and Other Promotions.

As discussed above, you can take part in our sweepstakes, contests and other promotions. Some might have additional rules about how we use and disclose your personal information.

2. (G) We Allow for Personalized Advertising on TARGETFISH Services and Create Audiences for Third-Party Advertisers.

We gather data and work with service providers and third parties to show you and measure the performance of personalized ads on behalf of advertisers. This data comes from ad tracking technologies set by us or the third party (e.g., cookies), the information you provide (e.g., your email address), your use of TARGETFISH Services (e.g., your reading and account activity history), information from advertisers or advertising vendors (e.g., demographic data) and anything inferred from any of this information.

For example, we use Google to serve ads on TARGETFISH Services. Google uses cookies or unique device identifiers, in combination with their own data, to show you ads based on your visit to targetfishmag.com and other sites. You can opt out of the use of certain Google cookies by visiting the related Google privacy policy.

We also identify groups of users to whom to serve personalized ads on behalf of our advertisers. To do this, we combine information we collect through surveys or registration with information we collect automatically using tracking technologies while you browse our sites and apps. This combined information is used to build models. These data models are then used to measure users’ attributes, like their demographic information or their interests. Working with service providers, we use these measurements to group users by common attributes. Each group is associated with a random ID which is then passed to our ad server for use in targeting ad campaigns on our sites and apps.

We may also collect such information (name, email, IP address, phone number and/or information about your browser or operating system) from third parties for the purposes of personalized marketing to you on TARGETFISH Services and/or to create audiences for third-party advertisers.

For more information about your choices with respect to such processing, please see the What Are Your Rights and Choices? section below.

Another example is our affiliate link vendors, which we use in our guides and product recommendations. TARGETFISH Services like AAWP may include links that will send you to vendor URLs and other services not operated or controlled by us. These vendors use cookies and other technologies to collect information about your navigation from the TARGETFISH Services to the merchant you are visiting. If you buy a product after following a link to a link vendor’s URL, we may earn a commission.

Additional Notes:

  • For more about targeted advertising, and how to opt out with your specific browser and device, go to the DAA Webchoices Browser Check and NAI Opt Out of Interest-Based Advertising. You can download the AppChoices app to opt out in mobile apps. You can also follow the instructions in the What Are Your Rights and Choices? section below.
  • We try to limit how our third-party advertising technology vendors use the information they gather from you. Many of these providers require us to enter into contracts that allow them to optimize their own services and products, or that help them create their own. Essentially, these providers combine any information they gather about you through TARGETFISH Services with information they receive from their other clients. This helps them target ads to you on behalf of their other clients, not just us.
  • These third parties sometimes use other services in order to serve ads. For further information on tracking technologies and your rights and choices regarding them, see the applicable Cookie Policy. As described in more detail below, California residents have the right to instruct us not to “sell” or “share” their personal information. Residents of Colorado, Connecticut, Oregon, Texas, Utah and Virginia have the right to opt out of “targeted advertising” and “sales” (as defined under applicable law). For more information, please see the What Are Your Rights and Choices? section below.

2. (H) We Advertise or Market TARGETFISH Services to You.

We market our TARGETFISH Services to you. Sometimes we use marketing vendors to do this. For example, when you visit TARGETFISH Services, the Google Dynamic Floodlight tag collects data through redirects of requests from your browser to entities other than TARGETFISH Services, Google, and the owner or operator of other properties on which TARGETFISH may serve marketing using Google.

We serve ads through websites, locations, platforms and services operated and owned by third parties. Often these ads are targeted at people who have visited or registered for a TARGETFISH Service but have not subscribed to or purchased anything. The ads are also targeted at people with similar traits or behaviors to our subscribers or customers. We use the information described in Section 1 above, including inferences, to build audiences that may be used for purposes of these marketing initiatives. We may also make predictions using machine learning, as described above, based on a combination of different kinds of information, including survey data, to support these marketing initiatives.

We also target our advertising of TARGETFISH Services to users by uploading a customer list (email addresses) to a third party, or by incorporating a tracking technology from a third party onto our TARGETFISH Service. The third party then matches individuals who appear in both our data and their data.

We will take steps designed to opt you out of such matched ads if you are a resident of certain states where you have the right to opt out of such processing, as discussed further below. That being said, in order to opt out of receiving these matched ads, you should also contact the applicable third parties. For example, when we use “Custom Audiences” to serve you our ad through Facebook, you should be able to hover over the box in the right corner of that Facebook ad and opt out. We are not responsible for any third party’s failure to comply with opt-out requests. To opt out of Unified ID 2.0 (or UID 2), please visit https://www.transparentadvertising.com/.

We periodically send you targeted email newsletters or promotional emails. For information on opting out of these emails, see What Are Your Rights and Choices? below.

2. (I) We Aggregate (or De-identify) Personal Information into Larger Findings.

Sometimes we aggregate or de-identify information so that it can no longer identify you, as defined under applicable laws. This helps us better understand and represent our users, such as when we measure ad performance, create audiences for advertising or marketing interest-based segments or compile survey results. We can use and disclose this aggregated or de-identified information for any purpose, unless an applicable law says otherwise.

3. To Whom Do We Disclose or Share the Information We Gather for Business and Commercial Purposes?

3. (A) With Service Providers:

We work with service providers, as defined above, to carry out certain tasks, including the following business purposes:

  • Maintaining technology and related infrastructure
  • Serving and targeting ads and measuring ad performance (including counting ad impressions of unique visitors, verifying positioning and quality of ad impressions and auditing compliance with these specifications and other standards)
  • Presenting surveys
  • Distributing emails
  • List processing and analytics
  • Managing and analyzing research
  • Managing promotions
  • Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and debugging to identify and repair errors that impair existing intended functionality.

We sometimes allow them to use aggregated or de-identified information for other purposes, in accordance with applicable laws.

3. (B) With Other Third Parties:

There are situations when we disclose your information to third parties beyond our service providers. For example, as discussed above in Section 2(G) and (H), we share your email address and other personal information with third parties both for marketing of TARGETFISH Services across third party sites and services, and to support matching for third party advertising on TARGETFISH Services. Those emails may or may not be hashed when they are shared with third parties.

It is worth noting how practices of certain vendors and changes in law outside of our control have changed what we can say about this. First, as noted elsewhere in this Policy, to the extent regulators take the position that the disclosure of information for matched ads is a “sale,” we will take steps designed to opt you out of such matched ads if you are a resident of an applicable jurisdiction and you exercise your right not to have your personal information “sold.” As noted above, you may also have to contact certain third parties to opt out of such matched ads.

Second, at least one of our vendors uses pseudonymized email addresses they receive from us to power products that they provide to us and their other customers. Therefore, it is possible that your email address, which was shared with our vendor to provide services to us, is being used in pseudonymized form by the vendor to provide products and services to other companies.

While we try to control the behavior of our vendors that we understand to be service providers, some of those vendors engage in activities beyond our control that may be seen by a regulator as the activities of “third parties,” not service providers.

The following provides more information about the circumstances in which we know we are disclosing personal information to third parties that are not service providers.

i. We provide information to third party advertisers and their agencies as described in Section 2(G) above. With the evolution of advertising technology, and the deprecation of third-party cookies, our advertising business is also changing and we share your first party data with advertisers and their agencies in some cases.

ii. We provide information to websites, locations, platforms and services operated and owned by third parties in connection with marketing, as described in Section 2(H) above.

iii. We provide information about our live event and conference attendees (e.g., your name, your company or your job title) to the event sponsors. In those cases, we notify you when you provide us the information.

iv. We provide information about participants in our sweepstakes, contests and similar promotions to the promotions’ sponsors. In those cases, we notify you when you provide us the information.

v. We can preserve or disclose personal information if the law requires us to do so. We can also preserve or disclose personal information if we believe it would be necessary to:

  • Comply with the law or with legal process
  • Protect and defend our rights and property
  • Protect against misuse or unauthorized use of the TARGETFISH Services
  • Protect the safety or property of our personnel, users or the general public (e.g., if you provide false information or attempt to pose as someone else, we could share your information to help investigations into your actions)
  • Cooperate with government authorities, which could be outside your country of residence.

vi. We disclose public activities in our RSS feeds, APIs and other distribution formats. Your public activities could thus appear on other websites, blogs or feeds. As described above in the section on user-generated content, information that you make public will be shared with other users, including user profile information. Please remember that any content you upload to your public user profile, along with any personal information or content that you voluntarily disclose online in a manner other users can view becomes publicly available, and can be collected and used by anyone. Your username may also be displayed to other users if and when you send messages or comments or upload images or videos through Times Services, and other users may be able to contact you through messages and comments.

As described above in Section 2(I), we may disclose aggregated or de-identified information for any purpose, unless an applicable law says otherwise.

4. What Are Your Rights and Choices?

We provide a variety of ways for you to control the personal information we hold about you, including choices about how we use that information. In some jurisdictions, these controls and choices are enforceable as rights under applicable law. The choices described below are limited to the specific email address, phone or device used. They won’t affect different email addresses, phones or devices used, or subsequent subscriptions.

4. (A) In General

i. Communications Preferences

  • Email:

We offer a variety of commercial emails and email newsletters. You can unsubscribe from emails and email newsletters from TARGETFISH, by following the instructions near the bottom of the email. You can also email us at hello@targetfishmag.com.

ii. Access, Correct, Change/Update, Delete or Restrict Processing of Your Personal Information

In some jurisdictions, you may exercise the following choices:

  • Access, modify or delete the personal information we have about you
  • Be informed of or receive an electronic copy of the personal information we have about you, for data portability.
  • Restrict, or object to, how we process personal information about you

For example, in the European Union and the United Kingdom, you have the right to object to, or obtain a restriction of, the processing of your personal information under certain circumstances; and where the processing is based on your consent, you have a right to withdraw that consent at any time for future processing.

If you’d like to exercise any of the above choices, contact us hello@targetfishmag.com. In your request, please be specific. State the information you want changed, whether you’d like your information suppressed from our database or whether there are limitations you’d like us to put on how we use your personal information. Please use the email address linked to that personal information — we only complete requests on the information linked to your email address. To verify your identity, we will email the email address you provide us and wait for your response. In some instances, we may also ask for additional information. This is how we verify your identity before complying. If you use TARGETFISH Services without creating an account and signing in, there may be no reasonable means by which we can verify your identity or the personal information related to you.

In some jurisdictions, you can designate an authorized agent to make a request on your behalf. In order to do that, please provide the agent with written permission, signed by you, authorizing the agent to submit the request on your behalf. The agent must submit that written permission along with the request. We may contact you to verify your identity — and the authorized agent’s permission — before a response to the request is sent.

We’ll respond to your request in a manner consistent with applicable law, including any exceptions that may result in a request being denied in whole or in part.

We might need to keep certain information for recordkeeping purposes, or to complete a transaction you began prior to requesting a change or deletion (e.g., if you make a purchase or enter a promotion, you might not be able to change or delete the personal information provided until after the completion of the purchase or promotion).

In some cases, your request doesn’t ensure complete removal of the content or information.

iii. Browser and Platform Controls

  • Cookie Controls:

Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our websites. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated. For more information, read our Cookie Policy.

In certain jurisdictions, you may also be able to manage your cookie preferences through our consent management platform.

  • Global Privacy Control:

Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to the websites you visit indicating your choice to opt-out from certain types of data processing, including data “sales” as defined under certain laws. In certain territories, when we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law.

  • Do Not Track:

Some browsers include a “Do Not Track” (DNT) setting that can send a signal to the websites you visit indicating you do not wish to be tracked. Unlike the GPC described above, there is not a common understanding of how to interpret the DNT signal; therefore, our websites do not respond to browser DNT signals. Instead, you can use the range of other tools to control data collection and use, including the cookie controls and advertising controls described above.

  • Mobile Advertising ID Controls:

iOS and Android operating systems provide options to limit tracking and/or reset the advertising IDs.

  • Email Web Beacons:

Most email clients have settings which allow you to prevent the automatic downloading of images, including web beacons, which prevents the automatic connection to the web servers that host those images.

  • LiveRamp ATS:

To opt out of LiveRamp’s ATS, described in greater detail above, please click here.

iv. Opt Out of Targeted Advertising and “Sales or Sharing” of Personal Information

Residents of certain jurisdictions, including Colorado, Connecticut, Oregon, Texas, Utah and Virginia, have the right to opt out of targeted advertising and “sales or sharing” (as defined under applicable law) of their personal information. If you are in one of those jurisdictions, in order to exercise your right to opt out of targeted advertising or “sales” of your personal information, please click on the “Your Privacy Choices” link at the bottom of the webpage where your information is being collected or go to “Account” and then “Settings,” and “Privacy Settings” and click the “Your Privacy Choices” link there. California residents can review relevant information relating to California privacy laws below. 

v. Other Rights and Choices

You will not receive discriminatory treatment by us for the exercise of your privacy rights.

This Policy has been designed to be accessible to people with disabilities. If you experience difficulties accessing this Policy, please contact us at hello@targetfishmag.com. If you’d like, you can lodge a complaint with a data protection authority. A list of E.U. data protection authorities is available. But we encourage you to first contact us with any questions or concerns.

In some jurisdictions, you may appeal to us if we refuse to take action on your exercise of certain choices described above. In order to appeal such a refusal, please contact us at hello@targetfishmag.com using the subject line “Appeal of Refusal to Take Action on Privacy Request” and provide the relevant information in the email.

4. (B) California Privacy Notices and Rights

If you are a California resident, you have certain rights with respect to your personal information. 

i. Notice at Collection and Notice of Financial Incentives

At or before the time of collection, you have a right to receive notice of our practices, including the categories of personal information and sensitive personal information to be collected, the purposes for which such information is collected or used, whether such information is “sold or shared” as defined under California law and how long such information is retained. You can find those details in this Privacy Policy by clicking on the above links.

For the Notice of Financial Incentives, see Section 1(A)(i) above.

ii. Rights to Know, Correction and Deletion

You have a right to request that we disclose to you the personal information we have collected about you. You also have a right to request additional information about our collection, use, disclosure, or sale of such personal information. Note that we have provided much of this information in this Privacy Policy. You also have rights to request that we correct inaccurate personal information and that we delete personal information under certain circumstances, subject to a number of exceptions. Under the CCPA, these rights are subject to certain exceptions: for example, we may need to retain your personal information to provide you with TARGETFISH Services or to complete a transaction or other action you have requested. If your request is subject to one of these exceptions, we may deny your request.

iii. “Do Not Sell or Share My Personal Information”

To the extent The TARGETFISH Company “sells” your personal information (as the term “sell” is defined under the CCPA), you have the right to opt-out of that “sale” on a going-forward basis at any time. 

If you’re a California resident, you have a right to opt-out from the “sale” or “sharing” of your personal information with third parties who are not our service providers (as those terms are defined under the California Consumer Privacy Act and the California Privacy Rights Act, or “CCPA” for short in this Policy). To exercise this right, click the “Your Privacy Choices” link on the bottom of the webpage where your information is being collected or go to “Account” and then “Settings,” and “Privacy Settings” and click the “Your Privacy Choices” link there. You can also submit a request to opt-out by emailing us at hello@targetfishmag.com with the subject line “California Resident – Do Not Sell or Share.” Finally, if your browser supports it, you can turn on the Global Privacy Control to opt-out of the “sale” or “sharing” of your personal information.

If you have an account with certain TARGETFISH Services (specifically targfetfishmag.com) and are logged in, we will save your preference and honor your opt-out request across browsers and devices so long as you remain logged in. If you are not logged in, or do not have an account with any TARGETFISH Services listed above, your opt-out of the “sale” or “sharing” of personal information will be specific to the browser or device from which you have clicked “Your Privacy Choices” and until you clear your cookies (or local storage in apps) on this browser or device.

We do not knowingly “sell” or “share” (as those terms are defined by the CCPA) the personal information of minors under 16 years old.

iv. Right to Limit Use and Disclosure of Sensitive Personal Information

If you are a California resident, you have a right to limit our use of sensitive personal information for any purposes other than to provide the services or goods you request or as otherwise permitted by law. To opt-out from such additional purposes, contact us email hello@targetfishmag.com

v. Authorized Agents

You can designate an authorized agent to make a request to exercise your rights under the CCPA on your behalf. In order to do that, please provide the agent with written permission, signed by you, authorizing the agent to submit the request on your behalf. The agent must submit that written permission along with the request. We may contact you to verify your identity — and the authorized agent’s permission — before a response to the request is sent.

vi. Non-Discrimination Rights

You may exercise any of your rights listed in this section without fear of unlawful discrimination.

vii. California “Shine the Light” Privacy Rights

Under the California “Shine the Light” law, California residents can opt out of our sharing of their information to third parties (and sometimes affiliates) for their direct marketing purposes. We do not generally disclose your personal information as specifically defined in the Shine the Light law. To the extent we share your email address with a third party in connection with online marketing in a way that might be covered by Shine the Light, you may opt out of such sharing by visiting the Your Privacy Choices link in the footer of our websites or in your mobile app settings.

viii. Removal of Content for California Minors

If you’re a California resident under 18 years old and you’re registered with a Times Service, you can ask us to remove content or information you’ve posted to a Times Service. Email us at hello@targetfishmag.com with “California Under 18 Content Removal Request” in the subject line and tell us what you want removed. We will make reasonable efforts to remove the post from public view, although we cannot ensure the complete removal of the content and may retain the content as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

5. How Long Do You Retain Data?

We store your personal information for as long as needed, or permitted, based on the reason why we obtained it (consistent with applicable law). This means we might retain your personal information even after you close your account with us.

When deciding how long to keep your information, we consider:

  • How long we have had a relationship with you or provided a TARGETFISH Service to you
  • Whether we are subject to any legal obligations (e.g., any laws that require us to keep transaction records for a certain period of time before we can delete them)
  • Whether we have taken any legal positions (e.g., in connection with any statutes of limitation)

Rather than delete your data, we might de-identify it by removing identifying details.

6. How Do You Protect My Information?

We protect your personal information with appropriate organizational, technological and physical safeguards — but we cannot guarantee its absolute security. We recommend that you use complex and unique passwords for your TARGETFISH accounts and for third-party accounts linked to them. Do not share your password with anyone.

If you have reason to believe your interaction with us is no longer secure, notify us immediately.

7. Are There Guidelines for Children?

TARGETFISH Services are intended for a general audience and are not directed at children under (13) years of age.

We do not knowingly gather personal information (as defined by the U.S. Children’s Privacy Protection Act, or COPPA) in a manner not permitted by COPPA. If you are a parent or guardian and you believe we have collected information from your child in a manner not permitted by law, contact us at hello@targetfishmag.com. We will remove the data to the extent required by applicable laws.

8. How Is Information Transferred Internationally?

The TARGETFISH Company is headquartered in the United States. If you are located outside the United States, your information is collected in your country and then transferred to the United States — or to another country in which we (or our affiliates or service providers) operate.

If we transfer your data out of the European Economic Area (E.E.A.), the United Kingdom and/or Switzerland, we implement at least one of the three following safeguards:

  • We transfer your information to countries that have been recognized by the European Commission as providing an adequate level of data protection according to E.E.A. standards (see the full list of these countries).
  • We take steps to ensure that the recipient is bound by contractual obligations, including E.U. Standard Contractual Clauses together with addenda or language to cover the UK and/or Switzerland, as applicable, and additional safeguards to protect your personal data. You can see a copy of these clauses.
  • We confirm that the service provider to which we are transferring data has an active self-certification under the EU-U.S. Data Privacy Framework (DPF), the UK Extension to the EU-U.S. DPF, and/or the Swiss-U.S. DPF, as applicable.

In certain situations, the courts, law enforcement agencies, regulatory agencies or security authorities in those countries might be entitled to access your personal information.

9. What Is Our Legal Basis?

In some jurisdictions, like the European Union and the European Economic Area, we only collect, use or share information about you when we have a valid reason. This is called a “lawful basis.” Specifically, this is one of the following:

  • The consent you provide to us at the point of collection of your information
  • The performance of the contract we have with you
  • The compliance of a legal obligation to which we are subject, or
  • The legitimate interests of TARGETFISH or a third party. “Legitimate interest” is a technical term under international laws, including the European Union General Data Protection Regulation. It means that there are good reasons for the processing of your personal information, and that we take measures to minimize the impact on your privacy rights and interests. “Legitimate interest” also refers to our use of your data in ways you would reasonably expect and that have a minimal privacy impact.

We have a legitimate interest in gathering and processing personal information, for example: (1) to ensure that our networks and information are secure; (2) to administer and generally conduct business within The TARGETFISH Company; (3) to prevent fraud; and (4) to conduct our marketing activities.

10. What about Third-Party Services?

Some TARGETFISH Services contain links to third-party websites, resources, vendors and advertisers. These third parties are not TARGETFISH Services. Additionally, TARGETFISH Services may be available to you through third-party digital properties such as Google’s Accelerated Mobile Pages (AMP). We do not control (and are not responsible for) third party content or privacy practices. These third parties may independently collect and solicit information about you and affect your data preferences when you access the TARGETFISH Services on third-party digital properties (see “Additional Notes” below for more information). Any personal information you provide to them is not covered by this Privacy Policy. These third parties have their own policies and practices about data, which may include what information they share with us, your rights and choices on their services and devices, and whether they store information in the U.S. or elsewhere. We encourage you to familiarize yourself with their privacy policies and terms of use.

Additional Notes

  • As mentioned above, some TARGETFISH Services are offered on third-party digital properties (such as third-party websites, frameworks, and domains) which can affect our data practices and your data preferences. For example, we use Google AMP to help TARGETFISH Services load quickly on mobile devices. We also use third-party properties to facilitate other TARGETFISH Services, such as our Live Events.
  • If you set your data preferences while using one of these third-party digital properties, your preferences will only be saved with respect to the TARGETFISH Services on that specific third-party digital property. Your preferences will not carry over when you use the TARGETFISH Services on The Times’s own digital properties. And, your preferences will only be saved on Google AMP and other third-party digital properties until your cookies are cleared. Once your cookies are cleared, you will need to reset your data preferences for each third-party digital property used to access TARGETFISH Services.
  • If your browser settings allow for cross-site tracking (e.g., allows for trackers to follow your preferences across websites), you can set your preferences on The Times’s digital properties so that your preferences will be remembered when you access the TARGETFISH Services through Google AMP. However, if your browser settings do not allow for cross-site tracking, your preferences on The Times’s own digital properties will not carry over to the TARGETFISH Services you access through Google AMP.
  • If you are an European resident and you do not accept trackers (other than essential trackers) while using TARGETFISH Services on AMP, you will be served non-personalized ads. If you do not accept trackers (other than essential trackers) while using the TARGETFISH Services on The Times’s digital properties, you will receive The TARGETFISH house ads or no ads at all.

11. How Are Changes to this Privacy Policy Communicated?

We are always improving our products and services, and we create new features regularly. These updates sometimes require us to collect new information or use what we already have differently. Further, the laws regarding personal information and privacy frequently change. As a result, we must periodically update this Privacy Policy.

We will post any changes on this page by updating this policy. If we make a significant or material change in the way we collect, use or share your personal information, we will notify you at least 30 days prior to the changes taking effect. We will do this via email or prominent notice within TARGETFISH Services. If you object to any change, you can stop using the TARGETFISH Services.

After we post any changes on this page, your continued use of TARGETFISH Services is subject to the updated Privacy Policy.